Jul 30, 2019
What it takes to market to anyone about anything is different today. The smart phone and access to unlimited information on the internet changed everything. It’s no longer about a company's great products and or services – their "features and benefits." According to marketing veteran, Zach Messler, it’s about the buyer – what they are thinking and feeling at any given moment. Listen in as Zach reveals the thinking behind being “clear, compelling, and convincing” in all of your marketing communications.