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May 17, 2022

Bill Whiteside is a sales and marketing executive turned software salesman turned writer of narrative non-fiction, specifically a forthcoming book about an incident in Winston Churchill’s tenure as Britain’s Prime Minister during World War II. Our conversation explores the incident, which we then use as an opportunity to examine what makes a great leader great, what constitutes the art of writing great, truthful narrative non-fiction, and Bill’s personal journey to satisfy his curiosity.